Set in relation to the 21% usage share of the brand, this means that 67% of their users show loyalty to the brand. That means, of the 72% who know the brand, 29% use them.Īround 14% of dating service users in the UK say they are likely to use Bumble again. What is the usage share of Bumble in the UK?Īll in all, 21% of dating service users in the UK use Bumble. However, in actuality, among the 72% of UK respondents who know Bumble, 39% of people like the brand. In total, 28% of UK dating service users say they like Bumble. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. When it comes to dating service users, brand awareness of Bumble is at 72% in the UK. How high is the brand awareness of Bumble in the UK?
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